Real Athletes

Agency Network: 
October 2021


Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow.

Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.

Advertising Agency: MATTA
Executive Creative Director: Matt Campbell
Executive Production Director: Tom Allwood
Executive Brand, Strategy Director: Matt Hunt
Creative Director: Louis Swann
Agency Producers: Mike Smith, Thomas Winfield
Senior Brand & Strategy Manager: Dulcie Davies
Executive Producer: Stitch Richardson
Executive Producer: Miles Nathan
Director: Greg Hackett
Producer: Ghandi El-Chamaa
DOP: Jaime Ackroyd
Offline Edit: Tim Swaby
Grading: No.8
Colourist: Alex Gregory
Sound Studio: No.8
Sound Design & Mix: James Lyme, Sam Robson
Online Post Production: No.8
Music Supervision: Theodore
Media Agency: Bountiful Cow
Production Company: Spindle
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