First World Problems Anthem

Agency Network: 
October 2012


Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director / Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music
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talkingisfree's picture


Activity Score 2712
Art Director
dsklan's picture

this is so dumb, don't you think people in the first world have serious problems too?
for example this fake-tvc will win no award: you get fired, stressed, depressive, alcoholic, heart attack, finally you will die.... big problems, i think!

Activity Score 1924
Art Director at homeshop
Roger Keynes's picture

I think this ad is meant to polarise people... from those who are human enough to help others less fortunate...
and those who can fuck off and go straight to the die part. That's two problems solved. ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Joseph_Thomas's picture

Noone's buying that the whole #firstworldproblems trend was serious. It was a joke, ironical, and more effective than this ad!

Activity Score 31
Christ University, Bangalore
Feysless's picture

love it sooo much ...i can relate coming from Kenya it definitely hits the problem in the head. Big up to ddb

Activity Score 2657
Art Director |

groovy baby!

miko1aj's picture

great idea. But I think it doesn't need any explanation at the end.

Activity Score 3082
Temple's picture

Cannes. Stop hating something so good. Yes, first world citizens also have problems but that's not the point.

Activity Score 11339
Creative Director
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

Nike Diesel's picture

Really, really good. Well done.

Nike Diesel
Activity Score 13708
Art Director
Gualcor's picture

I hate it when they turn memes into ads.

Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Victorious's picture

I agree with you. This whole concept of "firstworldproblems" was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative, embarrassing and totally inappropriate. That phrase continues to be a joke on many of these meme sites and to create a commercial with such a serious topic from something so silly is actually offensive.

Activity Score 95
sebarestless's picture

Lame indeed.

Activity Score 116
kleenex's picture

not bad.

Activity Score 58777
Web Designer/Developer
Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

youngilvy's picture


Activity Score 142
Creative Director
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