Nature Knows Best

Perth is a thriving, capital city situated on the edge of the Australian desert – so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, we gave nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet.