Nature Knows Best

Agency Network: 
October 2018
Watercorp: Nature Knows Best
Watercorp Film Ad - Nature Knows Best


Perth is a thriving, capital city situated on the edge of the Australian desert – so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, we gave nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet.

Film advertisement created by The Brand Agency, Australia for Watercorp, within the categories: Professional Services, Public Interest, NGO.


Taking a leaf out of nature’s book to save water.

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Art Director: Niall Stephen
Copywriter: Lachlan Banton
Strategy: Hannah Muirhead, Matt Popkes
Account Managers: Evan Murie, Sandra De Witt
Executive Producer: Katie Trew
Producer: Caitlin Baird
Videographer: Mason Truong
Re-toucher: Julian Farnan
Media: Angela Naaykens
Media: Shauni Giles
Director: Henry Inglis
Production Company: Mad Kids
Sound Engineer: Justin Braine
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kleenex's picture

fun concept.

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