Agency Network: 
June 2008


Music Produced by Anthony Marinelli

Film advertisement created by Publicis, United States for Washington Lottery, within the category: Gaming.

Advertising Agency: Publicis in the West, Seattle, USA
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor / FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Trasfer: Pixel Farm, Minneapolis
Colorist: Oscar Obozay
Music: Music Forever
Composer: Rob Simonsen
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Highest Rated

Gray67's picture

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

Activity Score 10
Art Director |

Art Direction + Illustration + Design

A.G. Pennypacker's picture

They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
back2b's picture


Activity Score 191
biabitch's picture

this is really nice.

Activity Score 298
craftsman's picture

Very, very nice!

Activity Score 67
Art Director
bnovoa20's picture

great work

Activity Score 38
Art Director
lishoyg's picture

the penguin is so cuuuuuuuuuuuuute....... goood spot....

Activity Score 73
Art Director at Art Director
Prof's picture

Can't get a more awesome penguin !
So nice!

Activity Score 1449
Copywriter |

Quite really.

ZZbottom's picture

except for smiling man (what a pity, cut him!) i like it. cool and poetic.

Activity Score 111


new designer's picture

this is amazing! which smart ass had this great idea? soooo cool~

new designer
Activity Score 98
Senhora Kolossa's picture

no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.

Senhora Kolossa
Activity Score 483
Jung von Matt
Alistair C.'s picture

it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!

Alistair C.
Activity Score 692
tsea's picture

this is a very nice thought. love it.

Activity Score 123
Other |


delithekid's picture

great work.

"simple is the best."

Activity Score 54
Copywriter |

simple is the best.

ernesto p's picture

renault clio "grande por dentro"...

ernesto p
Activity Score 76
franksandres's picture


Activity Score 172
Creative Director at Ogilvy & Mather
matita's picture

Really touching, brilliant twist for the product. Metal.

Activity Score 488
Copywriter at Ogilvy Santiago
kergu's picture

Just excellent and emotive...but the ending i dont know.. i could be better.

Activity Score 6795
veroruvioli's picture

Good advertising improves your life.

-Argentine copywriter for export-

Activity Score 82
Ed Mintone's picture

s-w-e-e-t :]

Ed Mintone
Activity Score 585
whitespace's picture

Imma go get me some lott tix.

An' chikin.

Activity Score 1953
Creative Director
phoamcor's picture

Verrrrrrrry charming. Nice fresh twist on lottery ads.

Activity Score 1284
december's picture

I love this commercial.

Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Jose_ND's picture

aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.

Activity Score 7
capywriter's picture

Lucky birds...

Activity Score 5512
Copywriter at Freelance
Dusan Zica's picture

I like it.

Dusan Zica
Activity Score 116
Don Rapper's picture

very very nice idea!

Don Rapper
Activity Score 223
gmint7's picture


I wish penguins are watching this ad.

Activity Score 2675
Art Director at ad grad @ S Francisco |


amsterdam73's picture

Wow! Best I've seen since Cannes.
Wish I made this one.

Activity Score 374
Anabel's picture

so touching, made me cry... clap clap clap

Activity Score 46
Wordnerd's picture

this is so overwhelmingly sweet!

Activity Score 6692
Gray67's picture

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

Activity Score 10
Art Director |

Art Direction + Illustration + Design

vivinunez's picture

very nice. love it!

Activity Score 5
AEB's picture

What a terrific creative idea. Very tender-hearted. I wonder how the landing with the Emu (or Ostrich?) went. I just hope that no Emus were harmed in the making of this ad. Bravo.

Activity Score 2


Guest commenter's picture

Is there a way to get a copy or poster of the penguin flying.

I adore this commerical and it makes me smile each time I see it!

Guest commenter
Guest commenter's picture

Sure, nice and cute, but are we quite sure these birds actually want to fly? How do we know they aren't panic-stricken being forced to be first-time flyers?

Guest commenter
Guest commenter's picture

Is education in Washington funded in part by the lottery? If it is, than this commercial is all the more poignant for it.

Guest commenter
Guest commenter's picture

I loved this commercial. I felt it was very cute and I really appreciated the message that every bird should get to fly. I really felt it was creative and I really enjoyed it.

Guest commenter
Paul A. Benson's picture

Our favorite commercial...we watch it over and can I share it with friends?- I don't find a share option

Paul A. Benson
Guest commenter's picture

i love this ad, but everytime I watch it I wonder how did the land the emu?

Guest commenter
Guest's picture

It´s so nice to see that ads could carry so positives messages. Congrat!


Guest's picture

These guys are really lucky to have a lottery account that will allow them to do that. I have a lottery client (won't say what state) and they force us to do absolute shit time after time.

Liviu's picture

good! I like it so much!

Activity Score 4399