Description
Music Produced by Anthony Marinelli
Film advertisement created by Publicis, United States for Washington Lottery, within the category: Gaming.
Executive Producer: Derek Ruddy
Creative Director: Dan Fietsam
Art Director: Scott Rasmussen
Copywriter: Jeff Siegel
Production Company: Sticks+Stones Studios, Los Angeles
Director: Jerry Brown
Executive Producer: Marlon Staggs
Producer: Gabrielle Yuro
Head of Production: Jason Dennis
Director of Photography: Tom Olgeirrson
Post-Production: Fischer Edit, Minneapolis
Editor: Lindy Wilson
VFX Supervisor / FLAME Artist: Jake Parker
Editorial & VFX Producer: Bill Rogina
Film Trasfer: Pixel Farm, Minneapolis
Colorist: Oscar Obozay
Music: Music Forever
Composer: Rob Simonsen
They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.
the penguin is so cuuuuuuuuuuuuute....... goood spot....
except for smiling man (what a pity, cut him!) i like it. cool and poetic.
zzbottom
this is amazing! which smart ass had this great idea? soooo cool~
no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.
it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!
Really touching, brilliant twist for the product. Metal.
Just excellent and emotive...but the ending i dont know.. i could be better.
Good advertising improves your life.
-Argentine copywriter for export-
I love this commercial.
I used to think heavy thoughts, until they crushed my head.
aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.
:::J:::
HATS OFF
AWESOME
I wish penguins are watching this ad.
:::J:::
so touching, made me cry... clap clap clap
Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.
Art Direction + Illustration + Design
www.gjack.ca
What a terrific creative idea. Very tender-hearted. I wonder how the landing with the Emu (or Ostrich?) went. I just hope that no Emus were harmed in the making of this ad. Bravo.
AEB
Is there a way to get a copy or poster of the penguin flying.
I adore this commerical and it makes me smile each time I see it!
Sure, nice and cute, but are we quite sure these birds actually want to fly? How do we know they aren't panic-stricken being forced to be first-time flyers?
Is education in Washington funded in part by the lottery? If it is, than this commercial is all the more poignant for it.
I loved this commercial. I felt it was very cute and I really appreciated the message that every bird should get to fly. I really felt it was creative and I really enjoyed it.
Our favorite commercial...we watch it over and over....how can I share it with friends?- I don't find a share option
i love this ad, but everytime I watch it I wonder how did the land the emu?
It´s so nice to see that ads could carry so positives messages. Congrat!
M.
These guys are really lucky to have a lottery account that will allow them to do that. I have a lottery client (won't say what state) and they force us to do absolute shit time after time.
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