Washington Lottery Film Advert By Publicis: Birds

Well this one is certainly for the birds.
Somehow I kept on waiting for a shot from the perspective of a man pulling away in his car - as the largest pile of bird crap lands on it.
Oh well, still heart warming.

Gray67

Activity Score 10

Art Director |

Art Direction + Illustration + Design
www.gjack.ca

Jun 08, 2008 - 14:41

They forgot to give craft services a credit. But I do like this spot a lot. Very tastefully and beautifully done for an often junky and crap filled category.

A.G. Pennypacker

Activity Score 607

I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.

Jun 08, 2008 - 19:21

beautiful.

back2b

Activity Score 191

Other

Jun 08, 2008 - 20:53

this is really nice.

biabitch

Activity Score 298

saatchi

Jun 08, 2008 - 22:44

Very, very nice!

craftsman

Activity Score 67

Art Director

Jun 09, 2008 - 0:34

great work

bnovoa20

Activity Score 38

Jun 09, 2008 - 1:38

the penguin is so cuuuuuuuuuuuuute....... goood spot....

lishoyg

Activity Score 73

Art Director at Art Director

Jun 09, 2008 - 3:36

Can't get a more awesome penguin !
So nice!

Prof

Activity Score 1449

Copywriter |

Quite really.

Jun 09, 2008 - 4:20

except for smiling man (what a pity, cut him!) i like it. cool and poetic.

ZZbottom

Activity Score 111

zzbottom

Jun 09, 2008 - 5:26

this is amazing! which smart ass had this great idea? soooo cool~

new designer

Activity Score 98

Sheffield,England

Jun 09, 2008 - 5:33

no good dramaturgy. better let some time to prepare flying penguin.
but still good spot. congrats to the team. made me wanna have penguin.

Senhora Kolossa

Activity Score 483

Jung von Matt

Jun 09, 2008 - 6:08

it's beautiful and makes u wanna fly with a penguin; the chicken looks dumb, but the penguin is excited!

Alistair C.

Activity Score 692

Copywriter

Jun 09, 2008 - 8:54

this is a very nice thought. love it.

tsea

Activity Score 123

Other |

Jun 09, 2008 - 9:34

great work.

*
"simple is the best."

delithekid

Activity Score 54

simple is the best.

Jun 09, 2008 - 9:39

renault clio "grande por dentro"...

ernesto p

Activity Score 76

Jun 09, 2008 - 11:32

Lovely

franksandres

Activity Score 172

Creative Director at Ogilvy & Mather

Jun 09, 2008 - 11:47

Really touching, brilliant twist for the product. Metal.

matita

Activity Score 488

Copywriter at Ogilvy Santiago

Jun 09, 2008 - 14:05

Just excellent and emotive...but the ending i dont know.. i could be better.

kergu

Activity Score 6795

Jun 09, 2008 - 16:46

Good advertising improves your life.

-Argentine copywriter for export-

veroruvioli

Activity Score 82

http://www.veroruvioli.blogspot.com/

Jun 09, 2008 - 18:08

s-w-e-e-t :]

Ed Mintone

Activity Score 585

Jun 10, 2008 - 1:45

Imma go get me some lott tix.

An' chikin.

whitespace

Activity Score 1953

Creative Director

Jun 10, 2008 - 10:57

Verrrrrrrry charming. Nice fresh twist on lottery ads.

phoamcor

Activity Score 1284

Jun 10, 2008 - 11:19

I love this commercial.

december

Activity Score 93

Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Jun 11, 2008 - 12:05

aaaw, not bad, cute cuddly birds, what can i say? its really nice, its likeable, we'll remember it, but will we remember which brand is it for? The content is not quite relative to the product, and if you're doing an ad which has this characteristic, then you should appeal a bit more to the brand itself, making it more present. It just would have made a great ad out of this one because, it's not about us remembering how cute the penguin is, is about us remembering the brand.

Jose_ND

Activity Score 7

Jun 11, 2008 - 16:35

Lucky birds...

capywriter

Activity Score 5512

Copywriter at Freelance

Jun 13, 2008 - 4:56

I like it.

Dusan Zica

Activity Score 116

Jun 17, 2008 - 12:52

very very nice idea!

Don Rapper

Activity Score 223

Jun 24, 2008 - 18:52

:::J:::

HATS OFF
AWESOME
I wish penguins are watching this ad.

gmint7

Activity Score 2675

Art Director at ad grad @ S Francisco |

Jul 09, 2008 - 22:19

Wow! Best I've seen since Cannes.
Wish I made this one.

amsterdam73

Activity Score 374

Jul 11, 2008 - 1:43

so touching, made me cry... clap clap clap

Anabel

Activity Score 46

none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)

Jul 11, 2008 - 4:03

this is so overwhelmingly sweet!

Wordnerd

Activity Score 6692

Jul 21, 2008 - 18:00

very nice. love it!

vivinunez

Activity Score 5

Sep 13, 2008 - 12:37

What a terrific creative idea. Very tender-hearted. I wonder how the landing with the Emu (or Ostrich?) went. I just hope that no Emus were harmed in the making of this ad. Bravo.

AEB

Activity Score 2

Nov 12, 2008 - 18:16

Is there a way to get a copy or poster of the penguin flying.

I adore this commerical and it makes me smile each time I see it!

Guest commenter

Nov 16, 2008 - 8:49

Sure, nice and cute, but are we quite sure these birds actually want to fly? How do we know they aren't panic-stricken being forced to be first-time flyers?

Nov 16, 2008 - 12:45

Is education in Washington funded in part by the lottery? If it is, than this commercial is all the more poignant for it.

Nov 17, 2008 - 23:45

I loved this commercial. I felt it was very cute and I really appreciated the message that every bird should get to fly. I really felt it was creative and I really enjoyed it.

Nov 25, 2008 - 22:59

Our favorite commercial...we watch it over and over....how can I share it with friends?- I don't find a share option

Paul A. Benson

Nov 26, 2008 - 1:05

i love this ad, but everytime I watch it I wonder how did the land the emu?

Jan 14, 2009 - 11:23

It´s so nice to see that ads could carry so positives messages. Congrat!

Guest

Feb 10, 2009 - 15:21

These guys are really lucky to have a lottery account that will allow them to do that. I have a lottery client (won't say what state) and they force us to do absolute shit time after time.