The Hermit

Agency Network: 
December 2017


George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wärtsilä has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn’t believe in sharing his brilliant ideas and inventions to the world.

Film advertisement created by Lucid, Finland for Wärtsilä, within the categories: Finance, Industrial, Agriculture.

Advertising Agency: Lucid, Helsinki, Finland
Creative Director: Saara Salama
Art Director: Saara Salama
Copywriter: Jarkko Tuuri
Photographer: Kristiina Männikkö
Creative Strategy: Roope Nevander
Digital Communications Managers: Jenita Cresswell
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oxonic's picture


Activity Score 890
Copywriter at none |

Alessandro Boggiano's picture

Nice idea! :-)

Alessandro Boggiano
Activity Score 107
Art Director at University: Political science |


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