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Agency Network: 
Published/Aired: 
February 2012

Description

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

Advertising Agency: RKCR – Y&R, UK
Agency Creative Director: Mark Roalfe
Copywriter: Martin Mcallister
Art Director: Jamie Starbuck
Planners: Neasa Cunniffe, Saul Betmead
Business Director: Nick Fokes
Account Director: Josh Harris
Agency Producer: Jennifer Fewster
Media Company: Mindshare
Production Company: Smuggler
Director: Jamie Rafn
Editor: Tim Hardy from Stitch
Post prod Producer: Paul Branch
Post-production: MPC
Audio post-production: Factory
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Highest Rated

miko1aj's picture

Crowds of enthusiastic clients run to where client's product is. Whoa. I've never seen commercial with such an idea. Yeah right.
In fact – i must admit that this type of advertising is simply directed to the one who buys the commercial. Not the product. So – wrong client.
It's strange because i've seen few great ads of Warburtons here – and this one is, hmmm, how to express this. As if they've changed marketing dep. stuff.

miko1aj
Activity Score 3086
miko1aj's picture

Crowds of enthusiastic clients run to where client's product is. Whoa. I've never seen commercial with such an idea. Yeah right.
In fact – i must admit that this type of advertising is simply directed to the one who buys the commercial. Not the product. So – wrong client.
It's strange because i've seen few great ads of Warburtons here – and this one is, hmmm, how to express this. As if they've changed marketing dep. stuff.

miko1aj
Activity Score 3086
kleenex's picture

I like the idea, BUTTT if you get the so call job in the ad it will lat no more than one day.

kleenex
Activity Score 58793
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