Agency Network: 
April 2010


We wanted to hero the care & attention that the Warburtons family dedicates to the baking of their bread. It is this care that has ensured the freshest, best quality bread is still delivered to families throughout the UK, every day of the year. This has been bought to life in a TV campaign which takes an ordinary scene – such as the daily departure of the bread delivery vans from a Warburton’s bakery – and exaggerates it for dramatic effect, creating a parody of an emotional scene in an epic Hollywood feature film. In the same way, the print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality.

Audio post-production

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

Advertising Agency: RKCR/Y&R, UK
Creative Director: Mark Roalfe
Copywriter and Art Directors: Mark Waldron, Dave Godfree
Planners: Ben Kay, Liz Wolstenholme
Account Director: Elizabeth Blatch
Account Manager: Josh Harris
Agency Producers: Ruth Bradley, Amanda Gower
Media Company: Mindshare
Media Planner: Fleur Hoiles
Production Company: Sonny London
Director: Guy Manwaring
Producer: Alice Grant
Deputy Head of TV: Jody Allison
DOP: Nanu Segal
Steadicam Operator: Simon Baker
Production Designer: Hugo Luczyc-Wyhowski
Costume Designer: Spencer Horne
Editor: Mark Edinoff @ The Quarry
Post Production: Absolute Post
Post Production Supervisor: Phil Olham
Sound Design: Anthony @ Factory
Photographer: Paul Murphy
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Highest Rated

KubaLibre's picture

Adagio for strings works every time, but still really nice execution

Activity Score 78
ivan's picture

Love the selection of music. Strong concept, dramatic art direction. My fav TV this month.

Creative Director at Ads of the World
quokkies's picture

It's look real, strong emotional, music is good, and what more i can say.... love it

Activity Score 251
Leo Burnett Viet Nam
circlel's picture

30 sec and dramatic, impressive indeed!!

Activity Score 65
KubaLibre's picture

Adagio for strings works every time, but still really nice execution

Activity Score 78
De souza's picture

Strong concpet+great direction= Great film

De souza
Activity Score 25
copy writer
morse's picture

Very nice ad. Love it.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture

that campaign is great!

Activity Score 6620
CrackerJackFlash's picture

te- he :]

Activity Score 19518
Creative Director at CrackerJackFlash |

jbsellars's picture

Absolutely love this. Well done!

Activity Score 73
Web Designer/Developer
R U serious's picture


R U serious
Activity Score 406

Say my name, say my name...

funky_frogii's picture

very nice

Activity Score 2516
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

V's picture

reaaal good!

Activity Score 72
Marketing Manager
energio's picture

you've notice the paragon with the black man?

nothing is left to chance

Activity Score 22
brand identity researcher
Guest's picture

more than cool.

saidukaringa's picture

Very dramatic.... love it

Activity Score 276
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

prs's picture

nothing but pure fun just like Warburtons and when it comes to screeching halt the fun's over. Nice work although not the best one.

Activity Score 200
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

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