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A Different Kind of Membership

Published/Aired: 
September 2020

Description

Walmart just revealed its marketing campaign for its new membership program, Walmart+. The campaign was inspired by the core value proposition of Walmart+, which is to help customers put more time back in their day.

When Walmart asked its customers what they would do if they had back some of the time they spend shopping, they unanimously said they’d spend it on the things that really matter to them – like spending time with their family and friends. Walmart’s new campaign beautifully illustrates just that. It shows how despite our differences, Walmart+ enables us to do more of what matters most to all of us – spending time with loved ones.

Creative Director: Chris MacNeil
Creative Director: Mike Frank
Design Director: Jean-Lou Renoux
Design Director: Victoria Koehn
Associate Design Director: Desmond Hsu
Senior Designer: Karen Pham
Executive Integrated Producer: Samantha Bonom
Senior Music Supervisor: Dez Davis
Music Producer: Will Eichler
Associate Digital Producer: Kemi Adeniji
Senior Art Buyer: Jasmine Sarbaz
Senior Print Production Manager: Sandra Sepulveda
Junior Art Producer: Margaux Forster
Stills Photographer: Ben Morris
Lead QA Analyst: Katie Conlon
Account Supervisor: Elizabeth Bryant
Strategy Director: Janet Shih
Director Business Affairs: Gabriela Farias
Live Action Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producers: Jed Hubbard, Maya Owings
Editorial & VFX Company: Cartel
Editors: Leo Scott, Kyle Valenta, Chris Catanach, Fernanda Cardosa
Flame Artist: Chris Homel
EP: Lauren Bleiweiss
Post Producers: Viet-An Nguyen, Meagen Carroll, Gail Butler
Editor Assistants: Eik Vogt-Nilsen, Zoe Kraft, Zach Kaigler
Motion Graphics/Animation: Steelhead
Creative Director/Artist: Andrea Senise
EP: Jennifer Mersis
EP: Carol Dunn / Human Worldwide
EP: David Gold / Yessian
EP: Kelly Bayett / Barking Owl
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