Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.”
It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant.
Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door.
Film advertisement created by BBDO, New Zealand for Waka Kotahi, within the category: Public Interest, NGO.
Media Agency: OMD
Production Company: Good Oil
Director: Joel Kefali
Managing Director: George Mackenzie
Executive Producer: Andrew McLean
DOP: Ginny Loane
Editor: Stewart Reeves / The Editors
Online: Blockhead VFX
Colourist: Dave Gibson
Music: Cam Ballantyne / Beatworms
Photographer: Steve Boniface / Match Photographers
Retoucher: One White Chair