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#VoteLikeAMadre

Agency Network: 
Published/Aired: 
September 2020

Description

The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Additionally, 55% of Latinos live in three states (TX, FL, AZ) that are already experiencing serious effects related to climate change, including severe drought, record-breaking heat, storm surges and flooding. The Latino community, led by its moms, has the power to shift the course of the election. This campaign hopes to create a movement to energize Latino moms and remind them that the fight for their kids’ futures is on and that—as the largest voting minority—they can make a big difference.

Advertising Agency: The Community, USA
Chief Idea Officer: Cristina Molla
VP, Executive Creative Director: Alda Picanço Baran
Executive Creative Director: Elizabeth Mattar Reis
Executive Creative Director: Darlene Oliveira
Associate Creative Directors: Silvia Regina da Gama, Maria Lúcia Aguiar, Lourdes Figueroa, Alicia De Stefano
Junior Copywriter: Kathryn Grace
Senior Designer / Illustrator: Barbara Diaz
President: Ana María Montero
VP, Managing Director: Marci Miller
Senior Brand Lead: Jessica Patino
Brand Supervisor: Cynthia Perez
Associate Strategy Director: Claudia Preston
Associate Connections Director: Maryam Hosseini
Sr. Director of Business Affairs: Natalie Greenman
Sr. Business Affairs Manager: Priscila Hourihan
Idea Manager: Nadia Bowen
Creative Manager: Mariana Sokolowski
Head of Production: Laurie Malaga
Executive Producer: Coleen Parke
Associate Producer: Monique Beaupre
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