Volvo HR90

Agency Network: 
January 2018


By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit.

The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits.

Film advertisement created by FamousGrey, Belgium for Volvo, within the category: Automotive.

Advertising Agency: FamousGrey, Brussels, Belgium
Executive Creative Director: Peter Ampe
Creative Team: Tom Berth, Geert de Rocker
Experience Director: Maaren Breda
Project Leader: Vincent Vandam
Brand Leader: Kris Vanderhulst
Business Director: Carola Michiels
PR Manager: Sophie Engels / Famous Relations
Copywriters: Joanna Ryckaert, Charles-Eli Chauvaux
Design: Jonathan Lichtfeld
Development: Arno van Biesen, Jérémy Dillenbourg, Gwen Vanhee, Wim Vanhenden
Digital Production Companies: nøcomputer – Craftworkz
Digital Producer: Bart De Bock
Operations Director: Bart Segers
Production Director: Emily Rammant
RTV Producers: Loes Fierens, Marlies Neudt
Production: FamousGrey Productions
Producer: Frederik Zaman
Director: Khaël Touag
DoP: Piet Deyaert
Art Director / Decor: Stan Maertens
Sound: Eli Sundermann
Editing / Grading: Sven Vanhee, Jelle Stroo
DTP: Emilie Boudart, Franco Scaramuzza
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kleenex's picture

Well it has a concept. Does not really work for me.

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