The All-New V90 Cross Country

Agency Network: 
October 2016


The film follows a couple as they embark on a luxurious road trip, pushing the rugged new all-road, all-weather hybrid to the limits across a variety of testing terrains. Tasked with conjuring a Scandinavian look and feel to the film, LS Productions set about sourcing locations across Scotland, maximising the sheer diversity of natural beauty that the country has on offer. Having completed an extensive scouting mission, and following a four-day director’s recce in May, 15 locations across the Isle of Skye and Glen Etive were selected for the final shoot.

Film advertisement created by Redwood, United States for Volvo, within the category: Automotive.

Advertising Agency: Redwood, USA
Senior Creatives: Ian Dickson, Jamie Marsden
Account Director: Virginie Bourhis
Production Company: LS Productions
Head of Production: Sarah Drummond
Producer: Ray Allan
Director: Martin Swift
DOP: Carl Rasmussen
Producer: Alex Fielding
Editor: Nick McCarthy
Photography: Sam Christmas
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kleenex's picture

nice music.

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