Elk Test Levels 1-3

Agency Network: 
March 2010

Also From This Campaign 2


Film advertisement created by Arnold, United States for Volvo, within the category: Automotive.

Advertising Agency: Arnold Worldwide London & Boston, MA, EuroRSCG 4D Amsterdam, Netherlands
Chief Creative Officer: Pete Favat
Global Creative Director: Stephen Ward
Creative Directors: Bram de Rooij and Chris Carl
Head of Broadcast / Director of Integrated Production: Bill Goodell
Art Directors: Luke Perkins, Feike Kloostra
Copywriters: Mike Howard, Darren Reynoldson
Producers: Bill Goodell, Jose Karsten
Editorial Company: Cutters LA, Santa Monica, CA
Editor: Ryan McGuire
EP: Nicole Visram
Asst Editors: Roy Simonds/Alex Montone
Telecine: Company 3, New York
Colorist: Tim Masick
Producer: Tara Dowd
Post Production / VFX: Brickyard VFX, Boston, MA
Lead VFX Artist: Geoff McAuliffe
VFX Artist: Jimi Simmons
VFX Artist: Peter Bullis
Asst VFX Artist: Gina Downing
VFX Producer: Lucy Herzog
Music Composer: Neil Cleary
Recording / Mix: Soundtrack, Boston, MA
Audio Engineers: Mike Secher, Howard Carle, Brian McKeever
Production Company: LIMEY, Los Angeles , CA
Director: Scott Weintrob
DP: Morgan Susser
Producer / EP: Andrew Denyer
Drivers: Ben Collins, Mark Higgins
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Highest Rated

everartz's picture

ivan its not loading or playing.. is there a problem?

Activity Score 7613
Art Director |

| everartz |

everartz's picture

ivan its not loading or playing.. is there a problem?

Activity Score 7613
Art Director |

| everartz |

ivan's picture

I'm an idiot that's why! Fixed it now. Sorry, will be more careful.

Creative Director at Ads of the World
Phil Lestino's picture

Works in quicktime....but does not work as an exciting ad. This is repetitive and not "naughty" at all. The elk test is not based on an elk at all....it would be better if the volvo hit the stuffed elk to show us how well the car survives the crash.

Phil Lestino
Activity Score 1682
gonndo's picture

Well, I like the test and everything, the production was clean and quite good but, I don't feel the concept "Naughty" as the appropriate one for the whole campaign, I think...

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gmint7's picture


everyone in the room thinks so too.

the lazy writer should be fired for this... :P

Activity Score 2673
Art Director at ad grad @ S Francisco |


JacelynAngel's picture

too much cuts in the video~~
which make me feel fake if you wanna prove something?

Activity Score 59
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