Todo Mundo

Agency Network: 
Published/Aired: 
August 2008

Description

Advertising Agency: AlmapBBDO, Brazil

Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Creative Directors: Dulcidio Caldeira
Copywriter: Dulcidio Caldeira
Production Company: Killers
Production Company, Sound Studio: A9 Audio
Director: Claudio Borrelli
Photo Director: Ted Abel
Editors: Claudio Borrelli
Post production: Tribbo Post
Agency Producer: Egisto Betti
Account Supervisors: Fernão Cosi, Vanessa Previero, Ana Beatriz Moreira Porto, Sabrina Lima
Planners: Cintia Gonçalves, Fernanda Barone, Caio Casseb
Media: Zuleide Rampazzo, Daniele Valle, Wagner Dobner
Advertiser's Supervisor: Flavio Padovan, Herlander Zola
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SeanMartin's picture

Definitely a statement about lifestyle more than product, but it's a VW: what could you possible say about the *product* that hasnt been said before?

Fun ad. Pointless, but fun nevertheless.

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No, I am not a media buyer.

SeanMartin
dansheppy52's picture

I think this is rather lovely. Fun concept. Message is clear. Entertaining. What more could you ask for? Nice job.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

WillBuller's picture

Dan?!?! Funny seeing you here.

p.s. agreed, entertaining.

WillBuller
Activity Score 86
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

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Guest's picture

its an ad for people in advertising, not for people watching it. Who cares what tests say about advertising? Get over it, I wouldn't make an ad out of it, It doesn't sell a car to me, and finally, having a car that everybody loves is certainly not an attractive proposition, i mean, who on earth wants to be everybody?

Guest
Guest's picture

Ever hear of a Hipster? Of course if something is cool, people are going to want it. I think it works quite well for the product.

Guest
scotbryson's picture

It's an ad for the target.

VW Beetle sells to happy, fun, outgoing people. A diverse group of individuals with a spirit and lifestyle that binds them together. Not age, nor location or even race. Happiness and fun light spirits are universal and the target will connect perfectly with this spot. Well done.

scotbryson
Activity Score 22
Creative Director at Stone Canoe
kurtberengeiger's picture

Your comment is off target. And reaching the target was the entire point of the TVC.

kurtberengeiger
Activity Score 7307
Copywriter
Guest's picture

I would love to see this ad from Brasil in Portuguese.....i love original work!

Guest
Guest's picture

I love brazilian commercials...!!!

Guest
mark3r's picture

Respectable.

mark3r
Activity Score 1921
Art Director at Scout
Guest's picture

Brazil certainly has fucking creative minds

Guest
Ad_Man's picture

NO PASA ABSOLUTAMENTE NADA!

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i hate caps. they made me do it.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

CND's picture

it made me laugh. i like it.

CND
Activity Score 48
Quarry Integrated
arz_diana's picture

fun, light, colorful... like it!

arz_diana
Activity Score 34
Other at The Art Institute of CA-SF
Guest's picture

hey, it's Beetle. What else... that's it. Very good!

Guest
chinaski's picture

what's new?

chinaski
Activity Score 951
Copywriter
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