Think blue

Published/Aired: 
September 2010

Description

The new Volkswagen image film coproduced by Sehsucht and BM8 (Hamburg/Germany) and directed by Ole Peters and Hans-Christoph Schultheiss of Sehsucht, propagates a resource-efficient, climate- and eco-friendly way of living. The three-minute animation film illustrates how to explore savings potential, efficient driving and green-minded actions and will be shown at Paris auto motor show this fall starting October 2nd. The film is part of Volkswagen THINK BLUE campaign and was commissioned by Tillmann Stauske and Janine Glahn, Volkswagen fair, congress and events dept.

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Highest Rated

Billoughsby's picture

Yep, although it's a fine-looking job, I share that last complaint with you. i think it's the right ad for the wrong client. It's use by a car company is somewhat fraudulent. No one should feel that great about driving a car.

Billoughsby
Activity Score 5154
Art Director |

That's it.

sirvan's picture

Purdy!

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Guest's picture

Purdy, indeed. But it's two minutes too long.

Guest
vanMeter's picture

Nice

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

Nice

Guest
kalpesh78's picture

Too good.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

jackmancer2017's picture

Is blue the new green?

jackmancer2017
MaximeGK's picture

They might of been also trying to position the colour of their brand towards blue. If you notice at the end they display their logo right after the slogan. Unless I'm mistaken, not a lot of other car manufacturers promote their brand colour.

MaximeGK
Activity Score 78
LeeHarvey's picture

Nice, well crafted, but not a shocking insight.

LeeHarvey
Activity Score 3043
Creative Director
Guest's picture

the Sim, anyone?

Guest
eslam_designs's picture

yeah but in silhuettes

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
GREENGRAPHICARTS's picture

Perfect.

GREENGRAPHICARTS
Activity Score 2
Graphic Designer
Guest's picture

i like the colour, i like the musik

Guest
cef's picture

well done. its like the game "sims" concept.

cef
Activity Score 547
Copywriter
Billoughsby's picture

Sweet and smart. Liked a lot.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

its "sims" meets "stranger than fiction". Beautiful but does not inspire me, just informs me. Keep on trying to save the world while you sell gasoline cars ;)

Guest
Billoughsby's picture

Yep, although it's a fine-looking job, I share that last complaint with you. i think it's the right ad for the wrong client. It's use by a car company is somewhat fraudulent. No one should feel that great about driving a car.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

like it!

Guest
michdec's picture

lovely

michdec
Activity Score 440
vevelehocka's picture

i like it. but volkswagen? das auto? really?

vevelehocka
Activity Score 163
arturobandini's picture

just like old days.

arturobandini
Activity Score 3
Guest's picture

excellent

Guest
Guest's picture

Blue is the color of what we are preserving. Water and Air. Green is just a way to save blue.

Guest
Guest's picture

Well crafted, not big idea. Nice to watch.

Guest
Guest's picture

wow! I'm so bored. Wake me when it's over.

Guest
Guest's picture

old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie

Nothing new here.

Guest
Guest's picture

great idea.. hats off to all who worked behind this...

Guest
Guest's picture

Nice...

Guest
Guest's picture

nice & lovely. i like it.

Guest
kholm's picture

I love it. Beautifully made. Great art direction. Fantastic message for an alternative energy company! Oh wait, it's a car commercial. Oops.

kholm
Activity Score 69
Freelance Consulting |

http://kholm.posterous.com/

Guest's picture

I love you

Guest
Marlus Lau's picture

Humm, veeery interesting! Cool animation, though.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

(old message , new skin.
Old use of 3d , nice transition work.
Tiny idea - long movie

Nothing new here.)

totally agree.

Guest
Guest's picture

nice message saying nothing new

Guest
Guest's picture

Love the idea that this is positioning the brand as eco-friendly, not just the cars. The gas mileage and hybrid commercials are starting to get old

Guest
Fryzero's picture

Das Inspire

Fryzero
Activity Score 36
Creative Director at RKLM
Suchita Bhhatia's picture

Long

Suchita Bhhatia
Activity Score 42
Producer/Director
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