The GTI 0-100 Challenge

Agency Network: 
September 2018


It’s not hard driving fast in a GTI, the real challenge is holding back.

Volkswagen has the broadest GTI range. They make sporty cars available to a larger group of people as the price range is much more approachable compared to other fast cars. But how can you talk about fast car if it doesn’t have one of the fastest times from 0-100 km/h? Volkswagen Denmark decided to turns things upside down to prove that the GTI range is actually just as fun as the rest. Testing the Golf, Polo and up! GTI in a way that none of the other fast cars are tested.

This is THE GTI 0-100 CHALLENGE.

Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Advertising Agency: NORD DDB, Copenhagen, Denmark
Creative Director: Thomas Fabricius
Art Director: Mark Rif Torbensen
Copywriter: Tim Fremmich Andresen
Illustrator: Louise Skafte
Production Company: Spoiled Productions
Head of Production: Kristina Karlsson
Account Director: Mette Ingeman
Director / Producer: Michael Iversen
Line Producer: Louise Janniche
Sound Design: Morten Soegaard
Editing: Mark Balstrup
Colorist / VFX: Shilo Duffy
Strategist: Martin Meyer
Media Agency: OMD / Denmark
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kleenex's picture

Well that was different.

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