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Something Blue

Agency Network: 
Published/Aired: 
May 2010

Description

Illustrator:torgeir Sanders

Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Caption

New Polo Bluemotion. A future commitment.

Advertising Agency: Try, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Motion Graphic / cgi: Gimpville
Additional Advertising Agencys: Thomas Bråten
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Highest Rated

tirthomitro's picture

fasci-fucki'-nating

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kalpesh78's picture

hate the flowplayer logo on the fking video. AArgh.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

ivan's picture

Yes, I hate that too. It will be removed soon.

ivan
Creative Director at Ads of the World
ivan's picture

Removed.

ivan
Creative Director at Ads of the World
tirthomitro's picture

fasci-fucki'-nating

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

amazing

Guest
edv1n's picture

Pretty! And pretty good, too - it is a beautiful rendering of old, traditional rhyme, nice music and nice visuals.
It rings nicely with traditional timeless values, projected into a green future...

Something Old, Something New, Something Borrowed,
Something Blue and a Silver Sixpence in Her Shoe.

To me, there is only one ever so slight disappointment here: There is no twist in the copy/rhyme...
I know this must sound weird, but to me it would have been even better if the word "blue" wasn't in the original rhyme,
but instead another word that rhymes with "blue". Like ..."true"? I don't know. But something!
Then the word "blue" would be VW's twist, and tailor-made for their blueMotion brand.

But it's a nice concept anyway :-}

edv1n
Activity Score 7
Copywriter |

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edv!n

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