Something Blue
Description
Illustrator:torgeir Sanders
Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.
New Polo Bluemotion. A future commitment.
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Motion Graphic / cgi: Gimpville
Additional Advertising Agencys: Thomas Bråten
Highest Rated
fasci-fucki'-nating
they showed me a picture & i laughed
dignity has never been photographed
hate the flowplayer logo on the fking video. AArgh.
ideas....30 minutes nahi toh free.
fasci-fucki'-nating
they showed me a picture & i laughed
dignity has never been photographed

amazing
Pretty! And pretty good, too - it is a beautiful rendering of old, traditional rhyme, nice music and nice visuals.
It rings nicely with traditional timeless values, projected into a green future...
Something Old, Something New, Something Borrowed,
Something Blue and a Silver Sixpence in Her Shoe.
To me, there is only one ever so slight disappointment here: There is no twist in the copy/rhyme...
I know this must sound weird, but to me it would have been even better if the word "blue" wasn't in the original rhyme,
but instead another word that rhymes with "blue". Like ..."true"? I don't know. But something!
Then the word "blue" would be VW's twist, and tailor-made for their blueMotion brand.
But it's a nice concept anyway :-}
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edv!n