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Sluggish

Campaign
Agency Network: 
Published/Aired: 
March 2015

Description

Group Director of Integrated Business Affairs: Gabriela Farias

Film advertisement created by Deutsch, United States for Volkswagen, within the category: Automotive.

Advertising Agency: Deutsch LA, USA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Directors: Heath Pochucha, Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Directors: Tom Else, Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz
Editing: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Senior Producer: Rob McCool
Postproduction, Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic
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Highest Rated

Uncertain's picture

Took a lot of people to do nothing good.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture

This was the best of the four ads that were crappy.

kleenex
Activity Score 58797
Web Designer/Developer
Uncertain's picture

Took a lot of people to do nothing good.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

MightyPencil's picture

meh...

MightyPencil
Activity Score 8

Always workin!

WadeDR's picture

I thought that this commercial was simple but did a good job getting the point across. Volkswagen has an obvious strategy for this campaign and that is to show people that cars that run on diesel can be just as fast and exciting as cars that do not. The grandmas were a funny touch because people know older people as slow and cautious drivers. They start off by saying what we are all thinking, that diesel will not be as explosive and fast as other sports cars, then what looks like a professional driver hits the gas and takes them for a wild ride. This reminds me of the commercial where Jeff Gordon disguises himself as a car buying prospect and tests drives the cars at crazy speeds, only a little bit toned down. 30 seconds was the perfect amount of time because they accomplished what they needed to say in a short amount of time.

WadeDR
Activity Score 22
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