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Phobias

Agency Network: 
Published/Aired: 
September 2010

Description

A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people… or just about watching the new Golf and not being its owner. Director Pep Bosch films a surrealistic ad so we can learn not only that there are many more phobias than we thought, but also a new one has been discovered. The research was done on behalf of DDB Barcelona agency.

Film advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Barcelona, Spain
Creative Directors: Jose Maria Roca de Viñals, Juan Ramón Alfaro
Art Director: Eduard Cubel
Copy: Jaume Rufach
Agency Producer: Vicky Moñino
Direction: Pep Bosch
Production Company: Agosto
Producer: Julia Carrasco
DoP: Manel Ruiz
Postproduction Supervisor: Daniela Borges
Postproduction: Infinia
Music: BSO
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Highest Rated

jackmancer2017's picture

I thought it was awesome till the Golf hit the screen.

jackmancer2017
jackmancer2017's picture

I thought it was awesome till the Golf hit the screen.

jackmancer2017
Guest's picture

without the phobia of the Golf, it's nothing.

Guest
akshaysrikar's picture

haha... same feeling

akshaysrikar
Activity Score 420
India
miko1aj's picture

great spot. Great thing about advertising is using exaggeration as an illustration and metaphor. Of course it's still the tool, not the aim in itself.

miko1aj
Activity Score 3086
mucahidz's picture

Reminds me Neil French's work: http://www.neilfrench.com/brands/slide/3.html

mucahidz
Activity Score 12
Lila_B's picture

felt the same :s bad ending

Lila_B
Activity Score 68
ISCAE
Guest's picture

It makes me scared of the car I'm supposed to buy.

Guest
Guest's picture

funny

Guest
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