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Agency Network: 
Published/Aired: 
May 2009

Description

For more about Lucky's story: www.vw.co.za/luckypage/

Film advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Directors: Prabashan G. Pather, Michael Lees-Rolfe
Copywriter: Sanjiv Mistry, Kelly Putter
Director: Henry-Alex Rubin
DoP: Trevor Brown
Editor: Kobus Loots
Producer: Bev Green, Iris Vinnicombe
Production House: Smuggler / Gatehouse
Music & Sound: Audio Lab / B&S Studios
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Guest's picture

Nice story

Guest
everartz's picture

it has a really unexpected twist!!
i like it.. and the woman is HOT

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Algo totalmente nuevo, fuera de todo lo mismo de siempre, me gusto!

Guest
Guest's picture

Doesn't suit Golf in my opinion. Maybe Jetta. Golf is too young for this? Also diverting from the People's car thing. Cheetah named lucky? Corny. Surely all the animals in the shelter are Lucky to be alive?

Guest
Guest's picture

Beautiful. Amazing.

Guest
Guest's picture

I agree... touching, and well done, but a bit too much borrowed interest.

Guest
bhavdeep's picture

Good. I really liked the twist..

bhavdeep
Activity Score 284
Photographer at student
sirvan's picture

borrowed interest

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

copycomoelcopi's picture

purrrrrrfect!
so what if the cheetah can't run? it has this car to experience the same velocity and power sensations!
wonderful script. congratulations.

and yes, the vet is hot.

copycomoelcopi
Activity Score 822
Copywriter
lucdesaulniers's picture

could be applied to amputated people to give them courage... 10

lucdesaulniers
Activity Score 1145
Guest's picture

Stunning stunning stunning. Very unusual for a car ad. Totally stands out in the category.

Guest
kurtberengeiger's picture

Every automotive advert without metal stands out in the category.

kurtberengeiger
Activity Score 7326
Copywriter
shahidali's picture

well, may be, the brand didn't need such an 'enlightening' and 'stunner' approach. even if i need an emotional reason to buy a vw, thats not gonna pursue the TG. It even doesn't assoicate with the brand.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

billdakelski's picture

I guess if your product is one of the worst designed ones on the market, it is best to focus on points totally unrelated to its reliability, price, craftsmanship etc.

billdakelski
Activity Score 17
Photographer at Bildak
mark3r's picture

Moving ad.

mark3r
Activity Score 1949
Art Director at Scout
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