Last Tango in Compton

Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Creative agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art director: Richard Denney
Account Planners: Leo Rayman, Tom Lloyd
Production Company: Academy Films
Director: Jonathan Glazer
Director of Photography: Dan Landin
Agency TV Producers: Sarah Browell, Lucinda Ker
Producer: Ben Link
Media agency: MediaCom
Media planners: Louise Pastou, Emma Franklin
Account Team: Jonathan Hill, Paul Billingsley, Matt Delahunty, Harriet Bates
Sound design: Soundtree/Wave
Editor: Paul Watts, The Quarry
VFX Supervision / Post production: One of Us Studios
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jackmancer2017's picture

I fail to see a connection between the dance and the payoff.

PS: In Quicktime, it doesn't show the payoff at all.

jackmancer2017
ivan's picture

Fixed it. Is it ok now?

ivan
Creative Director at Ads of the World
Cesar Hector's picture

Still can't see the payoff in quicktime.
And I also can't see a direct link between the "Tango" and the payoff.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Guest's picture

oh wow, what an amazing ad. Glazer pulls it off every time. They are tough, they are beautiful i get it completely. brilliant stuff.

Guest
morse's picture

This is fantastic. Love it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

This is a great ad, i love it. Moves the VW brand on loads, brings it up to date and makes it relevant to the audience.

Seriously can't see how people aren't making the connection - IT'S SO OBVIOUS!!!!

Guest
Guest's picture

Don't get it at all.......
Beautifully directed but not the best Glazer i've seen.
Compared to the Polo commercial "Protected" that Glazer had made before, there is no comparison... sorry.

http://www.youtube.com/watch?v=XEVvlyHQVjs

At the end, the look&feel is good.
so: 50/50

Guest
Brainsugar's picture

Have you noticed than when the idea is written, you can understand an ad?

I agree with you.

Brainsugar
Activity Score 1631
Copywriter
Temple's picture

Irrelevant, already half forgotten. Feels very cheap compared to the VW Dylan Thomas ad. That was a masterpiece.

Temple
Activity Score 11339
Creative Director
Cesar Hector's picture

I agree with you, it feels very cheap.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Cheerriiee's picture

the song is catchy!

Cheerriiee
Activity Score 952
Graphic Designer
SFRADNATE's picture

This commercial is pretty damn amazing. The only criticism I have to offer is Britons and Americans would get the commercial but pretty much the rest of the world may have difficulty making the connect. Maybe that was the point. Still, it's one of the coolest ads I've seen ever....

SFRADNATE
Activity Score 2
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