Jumper
Description
Film advertisement created by Crispin Porter + Bogusky, United States for Volkswagen, within the category: Automotive.
More ads TV spots posted earlier from VW's Drive by Optimism campaign: Volkswagen Apocalypse and Volkswagen Poet.
dunno... Poet's still my fav.
F*ck you Crispin.
So let me get this straight, if a VW cost $17,000.01, life would no longer be worth living.
I hate it when brands resort to the disingenuous promise to "improve my life," "complete me" and help me "achieve personal fulfilment." This takes that absurdly self-important bullsh*t to new lows.
Grow up.
Find a real insight.
A brand personality.
And an idea.
Then try again.
@You know who: A product usually exists to improve on the life of the costumer in some way or another. There is pretty much no problem with these.
actually, a product usually exists to make money. and usually advertisement exists, to make you believe your life will improve some way or another. but then i ask you: why isn't everybody happy by now? how many products do you think we need?
This is lame in the extreme. I'm going to kill myself but VW great offers stop me. Student work. Like using jesus in a toilet paper ad.
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