Hannibal Lecter

Campaign
Agency Network: 
Published/Aired: 
February 2011

Also From This Campaign 3

Description

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha
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kleenex's picture

These ads suck.....

kleenex
Activity Score 58777
Web Designer/Developer
Rob71's picture

Nice.

Rob71
Activity Score 427
heritage85's picture

Sooooo eliptical.
I don't like it, even if I got into the story, what are they supposed to do, kill the baby?
I wish they had spent more time thinking about the situations, because it's a good concept.

heritage85
Activity Score 180
Creative Director
Temple's picture

This is very below par for Volkswagen. Actually, it's below par even for your usual car crap commercial.

Temple
Activity Score 11339
Creative Director
Ron Burgundy's picture

agreed

Ron Burgundy
Activity Score 1626
Art Director at Southern California
DKB's picture

Meh.

DKB
Activity Score 14
Copywriter
ishiboy's picture

Sorry, I think this one's too lame. Why the hell didn't they just stick to historicals like they did in the other two? Also, better execution on Trojan would have helped.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
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