Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.
Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha