Forms of Nothing

May 2017


Drawing our attention to the gaps, Volkswagen’s new commercial film - directed by Clemens Purner - explores how the ‘nothings’ in our lives can actually be the things we most appreciate. From the quiet nothing of idle relaxation, to the power of just a look between two young teens at a party, and the blank canvas on which anything is possible; we realize that nothing is really ‘nothing’ at all.

Especially when it comes to driving, Volkswagen makes sure nothing is exactly what happens to you.

Advertising Agency: DDB, Paris, France
Director: Clemens Purner
DOP: Laust Trier Mork
Producer: Jean Ozannat
Line Producer: Sybil Esterez
Production Coordinator: Ariane Cousi
Creative Directors: Alexander Kalchev, Patrice Dumas
Art Director: Mickaël Jacquemin
Copywriter: Benoît Oulhen
Business Director: Stephanie Leray
Account Executive: Delphine Rigaud
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