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Enzo

Campaign
Agency Network: 
Published/Aired: 
October 2009

Also From This Campaign 3

Description

Car engineers surrender to Volkswagen’s new Golf.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Caption

The new Golf. Raising the bar. Again.

Advertising Agency: Palm + Havas, Montréal, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Artistic Director: Tony Hird
Strategic Planner: Aurélie Dehling
Agency Producer: Marielle Mougeot
Production House: Films Traffik
Director: Matthieu Mantovani
Director of Photography: André Chemetoff
Production House Producer: Michel David
Postproduction: Vision Globale
Music: Studios Apollo
Scoring: Sonart
Web Production: Marie-Claire Garneau
Print Production: Suzanne Mainville, Gabrielle Lamarche
Client Services: Marie-Ève Lévesque, Marjolaine Durand
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Guest's picture

The flag is wrong. This http://it.wikipedia.org/wiki/File:Civil_Ensign_of_Italy.svg is the right one. :-)

Guest
Guest's picture

VW is slowly dying in north america... Thought Montreal, Canada would have kept the European tone and subtility... too bad...

Guest
Guest's picture

"Would have" yes. But no.

Guest
jackmancer2017's picture
jackmancer2017
Guest's picture

That is soooooo bad. What a shame for VW.

Guest
Guest's picture

I don't know, I think they're nice stories - at least the strategy is good.

Guest
Guest's picture

Strategy? Our cars are so good that others engeneers are jealous...not so fresh...not so good.

Guest
satrianee's picture

Don't get it... A European car making all major car designers from Italy, England jealous... and showing it in US and Canada...

Do they aim to compete only with other European (and Japan) cars in America?

satrianee
Activity Score 3748
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