Caesar & Brutus

Campaign
Agency Network: 
Published/Aired: 
February 2011

Also From This Campaign 3

Description

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Tribal Berlin, Germany
Creative Director: Johannes Hicks
Art Directors: Jack Christensen, Rachel Hutchinson
Copywriters: Rachel Hutchinson, Jack Christensen
Agency Producer: Christine Kastens
Account Manager: Silke Lagodny
Production Company: Bubbles Film Berlin
Director: Greg Bray
DoP: Christian Datum
Executive Producer: Barbara Kranz, Frank Hasselbach
Editor: Christian Falkenberg
Sound: Rich Blaha
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Rob71's picture

Haha, funny. Love his look.

Rob71
Activity Score 427
Vingy's picture

haha this is way better that the hanibal lecter version, good idea but i think (thinking in the point of view as a client) that it needs more information on how does this work or where i can find this info

Vingy
Activity Score 474
Copywriter at Advance
atb2005's picture

"it needs more information on how does this work or where i can find this info"

If it needs that then the campaign is a failure. Why are you giving it 8 stars?

I agree with what someone else on here said. This is way way below par for Volkswagen.

atb2005
Activity Score 13547
Vingy's picture

8 stars because i like it, is there a parameter on how you should rate something you like?

And i would like to see more information maybe a webpage or something because i´m really interested in the product.

Vingy
Activity Score 474
Copywriter at Advance
TommyO's picture

Funny. Great idea.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

picntype's picture

best one from the series.

picntype
Activity Score 181
Art Director
Hahalexander's picture

I don't get it, is it about a safety system?
when I see these my first thought was that the volkswagen cars are dangerous

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Rob71's picture

Hahalexander, there's a small write up under the film.

Rob71
Activity Score 427
sheepo's picture

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

sheepo
Activity Score 8
sheepo's picture

What about: "Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous" ??

sheepo
Activity Score 8
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