Butterfly

Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Advertising Agency: TRY Reklamebyrå, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Hoyte Van Hoytema
Music: Angus & Julia Stone with Paper Aeroplane
Director: Joachim Trier
Prod.Company: Moland Film
Post Production: Swiss Stockholm
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Guest's picture

Its a preety film!
& beauty sells...

Guest
dansheppy52's picture

I agree. It's beautiful. I'm jealous.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture

perfect beauty.
the best ad ive seen these days.

Guest
Guest's picture

Now that´s really awesome!

Guest
mark3r's picture

Bleh.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

crucial. anonymous. powerful.

Guest
Innov8ional's picture

I really like the new rollout on the logo. That says they take their brand image a little bit more seriously. The ad itself, and the rollout on the lettermark REALLY shows VW is taking typography more to heart. This direction is keeping them with the current trends, even though not in a new approach, but it certainly wows the viewers even if just for a moment. That alone is enough to make a mark.

Innov8ional
Activity Score 25
Art Institute of California: Sacramento |

-David Anderson
Designer, Student
dma.evokedesign@gmail.com
ALSO AVAILABLE ON: LinkedIn | Facebook | Flickr | Tumblr | WordPress

funky_frogii's picture

very goood...

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kalpesh78's picture

too cool.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

obvious, boring

Guest
Guest's picture

good 1.. simple nice idea

Our life is frittered away by detail... Simplify, simplify
-Henry Thoreau

Guest
Davosk's picture

I couldn't agree more. Nice ad too.

Davosk
Activity Score 4811
Art Director
Guest's picture

Love it!

Guest
Brainsugar's picture

Not love it, but like it.

Brainsugar
Activity Score 1634
Copywriter
I hate spec's picture

Nice little butterfly twist.

I hate spec
Activity Score 46
Nexus H
djakuza's picture

sooo boring. What has the car to do with a butterfly?

djakuza
Activity Score 517
Art Director
Tripioso's picture

BUterfly it's just a gimmick. They could have the same affect, without using a shape, but the wings are a plus that make it more attrative.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

finally, it sticks to our minds and thts the whole point of the ad, RECALL! job very well done, i must say!

Guest
Guest's picture

Pretty Neat !
Cheers !

Guest
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