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Beach

Campaign
Agency Network: 
Published/Aired: 
September 2008

Also From This Campaign 3

Description

Film advertisement created by Palm Arnold, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: PALM Communication, Canada
Creative Director: Pascal De Decker
Copywriters: Pascal De Decker, Marcus Hildebrandt
Art Director: Ellie Roy
Agency Producer: Marielle Mougeot
Production: Films Traffik
Director: Matthieu Mantovani
DoP: André Chemetoff
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Highest Rated

Guest commenter's picture

Everyone stop. Please. Enough with the literal metaphors of product benefits. Comcast, Honda, now VW? It's getting out of control. It's easy and it's a cop out. Stop it.

Guest commenter
leaking bucket.'s picture

Great concept but I have the same issue as the cleaning lady one. The hippy/environmentalist isn't stereotyped enough. Other than that, great campaign 8/10.

leaking bucket.
Activity Score 136

That's my first thought...

bompa's picture

Is ok, good one.

bompa
Activity Score 318
Copywriter
Rastamathamba420's picture

I like must the first one!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Bogott's picture

Come on, the "feature" meeting the other "feature" has been done soooo many times. I’d say production value is good, though.

Bogott
Activity Score 244
Marino advertising group
slip's picture

nice.

*****

slip
Activity Score 919
designer |

SJB

teenquey's picture

This one is a bit off. Police / Cleaner version is better.

teenquey
Activity Score 290
JWT
Guest commenter's picture

Everyone stop. Please. Enough with the literal metaphors of product benefits. Comcast, Honda, now VW? It's getting out of control. It's easy and it's a cop out. Stop it.

Guest commenter
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