24h Tremblant

Agency Network: 
January 2011


The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less fe stive. So Volkswagen found a way to warm things up with some words of encouragement for the participants.

Film advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: Palm + Havas, Montréal, Canada
VP Creative: Pascal De Decker
Creative Director: Stuart Macmillan
Art Director: Steve Pépin
Copywriter: Mathieu Bouillon
Agency Producer: Lisa Arduini
Account Service: Marc Gagnier, Céline Chouéri, Claudianne Godin, Karine Day
Director: Kim Nguyen
Producer: Alex Sliman
Offline Editing: Shed
Colorisation: Vision Globale
Online Editing: Vision Globale
Music: Apollo Studios
Sound: Sonart
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Nude Copy's picture

Thumbs up for volkswagen. I don't want to comment on ad but only the effort

Nude Copy
Activity Score 1054
Copywriter at India
Sdb's picture

Good one!

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Glut's picture

Not boring, but too long. It´s a nice idea but the connection with VW is very far...

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
morse's picture

I don't really understand if this is an ad or a documentary of an action... :/

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture


Activity Score 3281
dezir's picture

Ah.. A real emotional ad of a company!

Activity Score 7
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