Stay Hungry

Agency Network: 
Published/Aired: 
August 2021

Description

After the global brand relaunch, Vodafone released their new promise of "Together We Can." Giving context to the brand point of view, we used our core brand ambassador, Mohamed Salah, to show case our purpose focused on our ability of always being unstoppable together. Through showcasing Salah over-achieving in various roles and industries, the narrative exaggerates creatively on the message of 'staying hungry' because together, nothing can stop us from always doing more.

Film advertisement created by Wunderman Thompson, Egypt for Vodafone, within the category: Electronics, Technology.

Caption

Every time you think he has reached his peak,
he's just getting started.
He doesn't just get there first,
he does it in record time.
When walking becomes too easy,
he flies.
Not big enough?
He enhances it!
"Breaking news..this just in: Strange sightings on the moon.."
See how beautiful the moon looks from down here,
look closer...don't be surprised when you see him.
Think you've seen the latest in style,
he raises the bar and he has become an icon.
The perfect kick?
No, because perfect is his average.
"Cut..moving on, thank you very much."
"I'm not done yet."

You think he's done it all? He's just getting started.
If you think we've done it all, think again.
Stay Hungry.

Advertising Agency: Wunderman Thompson, Cairo, Egypt
Production Company: Madam Films
Director: Virgil Ferragut
Executive Creative Director: Mohamed Fouad
Creative Director: Youssef Hammad
Associate Creative Director: Tamer Tawfik
Business Director: Heba Hosny
Account Manager: Tarek Lawaty
Senior Account Executive: Karim Koura
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