After the global brand relaunch, Vodafone released their new promise of "Together We Can." Giving context to the brand point of view, we used our core brand ambassador, Mohamed Salah, to show case our purpose focused on our ability of always being unstoppable together. Through showcasing Salah over-achieving in various roles and industries, the narrative exaggerates creatively on the message of 'staying hungry' because together, nothing can stop us from always doing more.
Film advertisement created by Wunderman Thompson, Egypt for Vodafone, within the category: Electronics, Technology.
Production Company: Madam Films
Director: Virgil Ferragut
Executive Creative Director: Mohamed Fouad
Creative Director: Youssef Hammad
Associate Creative Director: Tamer Tawfik
Business Director: Heba Hosny
Account Manager: Tarek Lawaty
Senior Account Executive: Karim Koura