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Ruined Moments

Agency Network: 
Published/Aired: 
July 2019

Description

Queen: Her Highness
Soldier: The Lost Soldiers
Cowboy: The Bad Plains

Film advertisement created by DDB, New Zealand for Vodafone, within the category: Electronics, Technology.

Advertising Agency: DDB Group, New Zealand
Chief Creative Officer: Damon Stapleton
Creative Director: Freddie Coltart, Matthew Williams
Art Director: Stan Lee
Copywriter: Aiken Hutchinson
Production Company: Goodoil Films
Director: Michelle Savill
Business Director: George Mackenzie
Executive Producer: Mark Foster
DOP: Maria Innes Manchego
Editor: Tim Mauger / The Editors
Post Production: Blockhead VFX
Production Design: Donna Hanson
Sound: Jon Cooper / The Coopers
Lead Business Partner: Karla Fisher
Business Partner: Natalie Pierpoint
Senior Business Manager: Helen Darwin
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Ad_boy's picture

The idea of creating a scene to look like it's part of a movie - then interrupting it with a ringing cellphone - is not new at all. It's been done several times over the years. As has at least one of these 3 executions here - the Cowboy/Western, as you'll see in the link below:

https://www.youtube.com/watch?v=p2ANzoYRvHU&list=PLpcvQUAD3kKDS9ah17va...

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Ad_boy's picture
Ad_boy
Activity Score 103
Copywriter |

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^ ^

kleenex's picture

I like the concept even if it is a re-do.

kleenex
Activity Score 58497
Web Designer/Developer
baconneedles's picture

Fun.

baconneedles
Activity Score 857
Copywriter
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