Break the Silence

Agency Network: 
November 2021


Vodafone today unveils its 2021 Christmas campaign. With more than 1 million people living in solitude in Hungary (10% of the population) and spending the most heart-warming evening of the year alone, Vodafone Hungary decided to focus on an untraditional theme for Christmas this year: Loneliness.

In the film, we see Uncle Imre, a sympathetic elderly widow, who is likely remind us all of someone we know and love, having friendly chats with the butcher, sharing stories with the postman, and never-ending conversation with the florist and his neighbours in the elevator.

The film then reveals that Uncle Imre has no one he can share Christmas Eve at home. But it is Christmas after all, and our story takes a happier turn when his phone rings and the neighbour family come over to share the joy of Christmas with him.

Film advertisement created by VMLY&R, Hungary for Vodafone, within the category: Electronics, Technology.

Advertising Agency: VMLY&R Hungary, BOLD Budapest
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