Train

Campaign
Agency Network: 
Published/Aired: 
April 2015

Description

We saw the challenge of presenting a commercial series featuring VIZIO’s new Ultra HD picture on a platform that would most likely be seen on a screen that does not accommodate Ultra HD. With that in mind, instead of showing the exact picture, we opted to call upon other forms of sensory engagement. By using only printed words, narration, music and sound effects, the goal was to enable the viewer’s theater-of-the-mind, and let them imagine how pristine the picture can be.

Film advertisement created by David&Goliath, United States for Vizio, within the category: Electronics, Technology.

Advertising Agency: David&Goliath, USA
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Highest Rated

CarcosaPez's picture

I´m agree

CarcosaPez
Activity Score 119
General Manager |

^_^

halaby87's picture

Could work

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

elmarianchi's picture

love it

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

I'm not sure I get it.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

nicolasrcd's picture
nicolasrcd
Activity Score 137
Copywriter at BETC PARIS
AdamWest's picture

not surprising

AdamWest
Activity Score 55
General Manager
CarcosaPez's picture

I´m agree

CarcosaPez
Activity Score 119
General Manager |

^_^

kleenex's picture

I like how simple the ad is.

kleenex
Activity Score 58777
Web Designer/Developer
T.'s picture

Definitely has some intrigue which pulls you through.

T.
Activity Score 1110

What's your ad telling the consumer?

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