Water you doing?

Agency Network: 
Published/Aired: 
May 2009

Description

Film advertisement created by Euro RSCG, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Diego Campana
Copywriter: Riccardo Walshhutter
Production Company: Dadomani
Director: Dadomani
Music: Andrea Ponzano
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Highest Rated

alexander_bickov's picture

Very nice and light ads. I like this smart motto "Water you doing?". Good positioning. Congrats!

alexander_bickov
Activity Score 3217
morse's picture

This was pretty lame.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Like the girl... but I can't figure out what's worse: puns, or puns in second languages.

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Prof's picture

neither can i :(

Prof
Activity Score 1421
Copywriter |

Quite really.

shahidali's picture

rubbish has many form.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

Shamail Khadija's picture

superb!! i like the execution.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Wordnerd's picture

Nice effect, but it's a lie. People are not THAT dumb, you know?

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

I think what Vitasnella are trying do is encourage people to be active and that they provide a supplement to suport this notion - Water.
It's about getting up off your ass and making the most out of life!

Guest
picopalqlea's picture

conchemimare!!!!

picopalqlea
Activity Score 973
alexander_bickov's picture

Very nice and light ads. I like this smart motto "Water you doing?". Good positioning. Congrats!

alexander_bickov
Activity Score 3217
Guest's picture

"Water you doing?" Are you serious??

Guest
Guest's picture

Muito bom, adorei. Filme com grande poder criativo.

Guest
Guest's picture

不错,很轻松的广告!

Guest
houqiaoli's picture

很好玩!至少明白了喝水减肥。

houqiaoli
Activity Score 60
Copywriter
Jesterbrand's picture

It was just a little light whimsical short. Thought it was kind of nifty. Maybe needs a little more clarity to tie it together though or maybe just go further with the idea, such as a series of these with a similar light feel... Still, not bad.

Jesterbrand
Activity Score 142
Creative Director
Chopper's picture

It doesn't mean not to do motion, but that drinking good water helps you stay healthy as do motion.

Chopper
Activity Score 1013
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