Non Fungible Thoroughbreds

Agency Network: 
December 2021


Every year, kids around the world beg their parents to get them a pony for Christmas. But horses—especially Lexington, Kentucky’s, world-class Thoroughbreds—are super expensive and a huge responsibility. There’s got to be a better* way!

Just in time for the Holiday Season, VisitLEX is offering up for sale a collection of “Non Fungible Thoroughbreds,” 10 digital images that look absolutely nothing like the beautiful analog horses that actually live in Lexington, the Horse Capital of the World.

For a fraction of the cost of a real pony, you can buy your little helper one of these pixelated square JPGs of something that looks vaguely equine.

Just imagine the look on your child’s face when they finally lay eyes on an 8-bit “OpenSea Biscuit,” “Man o’ Snore,” or “The Ohio of Horses.”

Tears of joy, anyone?

Film advertisement created by CORNETT, United States for VisitLEX, within the category: Hospitality, Tourism.

Advertising Agency: CORNETT
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