An emotional campaign, ‘València in Modo On’, as well as being a communication campaign, it is part of a wider strategy to position the capital of Turia as the "first line of departure" for national and international tourism. And to enhance its cultural, leisure and entertainment offers for travellers which include nature, culture and fine cuisine.
The campaign encourages people to feel and connect again, while emphasising the safety and reliability of the city's tourist offer through a digital series and graphics that show València‘s attractions. Outstanding audiovisual production has been elevated by the special collaboration with singer Sole Giménez, one of the most recognized and appreciated voices of Spanish music, whose voice, lyrics and musical composition were commissioned specially for the ‘València in Modo On’ campaign.
Film advertisement created by Serviceplan, Spain for Visit València, within the category: Hospitality, Tourism.
Client Contact: Antonio Bernabé, José Manuel Camarero
Creative Director: Emilio Valverde
Art Director: Roberto Blasco, Carlos Alcácer
Copywriter: Mar Calbo
Digital Director: Javier Ruiz
Strategic Planning Director: Luis Piquer
Account Manager: Victoria Mirasol
Client Services Supervisor: Rafa Serra
Producer: Carlos Avellana