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Zoom to Ruapehu

Agency Network: 
Published/Aired: 
June 2020

Description

COVID-19 lockdown in New Zealand for a people who are renowned for travel the world over, was like torture. After about 5 million zoom calls, it was announced by our Prime Minister the Rt Hon Jacinda Ardern, that we were days from level 1. So RUN and Visit Ruapehu wanted to create a poignant tactical campaign centered around the ever present Zoom call and how we plan to literally escape it.

Film advertisement created by Run, New Zealand for Visit Ruapehu, within the categories: Hospitality, Tourism, Public Interest, NGO.

Advertising Agency: RUN, Auckland, New Zealand
Regional Tourism Office: Visit Ruapehu
General Manager: Jo Kennedy
Marketing: Alex Pierce
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