Smash the Drama

Agency Network: 
December 2021


Visible, the Verizon-owned all digital wireless carrier, today announces the launch of their holiday campaign entitled "Smash the Drama," to amplify awareness of the carrier's first-to-market offering: family plan savings without the need for a traditional "family plan." Visible will be promoting the campaign with a tongue-in-cheek holiday spot, airing now; a holiday hotline where celebrity experts and influencers offer real-time drama relief and advice to fans; and an in-person and virtual holiday relief smash room called Visible Presents: Shatter the Family Drama built to literally smash the holiday drama.

Film advertisement created by Madwell, United States for Visible, within the category: Electronics, Technology.

Creative Agency: Madwell
Chief Creative Officer: Chris Sojka
Executive Creative Director: Jeff Gillette
Creative Director (Design): Pedro Saldarriaga
Creative Director (Copy): Mel Simonich
Designer: Erin Anderson
Senior Copywriter: Charity Lombardo
Group Production Director: Brigid McEntee
Freelance Executive Producer: Jessi Dana
Group Account Director: Natalie Ross
Account Supervisor: Sydney Sadler
Senior Comms Strategist: Darren Allison
Director of Media Operations: Alex Strycula
Production Company: O Positive
Director: Brian Billow
Line Producer: Grayson Bithell
Editorial: Cut and Run
Editor: Jay Nelson
Senior Producer: Jared Thomas
Music and Sound Design: Coupe
Sound Engineer: Alex Hawley
Executive Producer: Aaron Lasko
Executive Producer: Eric Singer
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