The Seat

Agency Network: 
November 2018


Vinge tells a spellbinding story about a chair with a special purpose

Vinge is one of Sweden’s leading law firms with expertise in all areas of business law. They are constantly looking to attract the best talents by expressing their somewhat unconventional company culture, where all employees are encouraged to influence the law firm. In their new campaign, Vinge have chosen to communicate that through a piece of furniture.

In the somewhat mysterious short film titled “The Seat” we get an entertaining glimpse into Vinge’s process of creating a chair with a special purpose. The film stars CEO Maria-Pia Hope and an eccentric French artist called Gustave.

What’s so special about Vinge’s chair then? In the end of the short film, when we get to see the chair in all its splendor, we learn that the chair provides the latest employee at Vinge with a seat on the executive committee. It symbolizes Vinge’s aspiration to always embrace change.

Film advertisement created by BBDO, Sweden for Vinge, within the category: Professional Services.

Advertising Agency: ANR BBDO, Stockholm, Sweden
Art Director: Gabriel Blidö
Copywriter: Philip Westman
Production Agency: New Land
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kleenex's picture

Well the chair does look nice.

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