What if deforestation took place right here

Agency Network: 
November 2013


How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees.

Film advertisement created by MRM, Sweden for Vi Agroforestry, within the category: Public Interest, NGO.

Advertising Agency: MRM, Stockholm, Sweden
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Executive Creative Director: Johan Blomstrom
Account Director: Staffan Smedfors
Photo, retouch and animation: Bsmart
Music: Hans Richter
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kleenex's picture

nice concept.

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