Wonderful World of VH1, Anti-Rock Star

Agency Network: 
May 2010

Also From This Campaign 2


For every rock star that exists in nature, there exists one anti-rock star. “Anti-Rock Star” is the story of what happens when the two meet.

Film advertisement created by Y&R, United States for VH1, within the category: Media.

Advertising Agency: Young & Rubicam, USA
ECDs: Guillermo Vega/Scott Vitrone, Ian Reichenthal
Art Director: Menno Kluin
Copywriters: Icaro Doria, Scott Vitrone, Ian Reichenthal
Title Design: Mihail Aleksandrov
Exec Directors Content Production: Lora Schulson, Nathy Aviram
Producers: Lora Schulson, Jo Kelly
Music Supervisor: Eric David Johnson
Production Company: Hungry Man
Director: Bryan Buckley
Director of Photography: Rolf Kesterman
Executive Producer: Kevin Byrne
Line Producer: Mino Jarjoura
Editing House: Final Cut
Editor: Carlos Arias
Producer: Laura Patterson
Music House: Tone Farmer
Composer: Jared Hunter
Producer: Christina Tortorelli
Visual FX House: The Mill
Artists: Gavin Wellsman, Brendan O’Neill, Randy Krueger
Telecine: Jamie Wilkinson
Producers: Adrienne Britzman, Claudia Guevara
Sound Design: Tone Farmer
Sound Designer: Jared Hunter
Audio Mix: Sound Lounge
Mixer: Phillip Loeb
VO Casting: Phantom Audio
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hufflepoff's picture

hahahaha! I don't know what to say about that...

Activity Score 430
Art Director at shwing
Reality Check's picture

Most adverts become familiar the more you look at it; this just grows more strange.

Reality Check
Activity Score 2545
morse's picture

Surreal! I don't know what to say either...

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

izzlah's picture

boah :)) what a ...? I like it still a lot, don't even understand a message, but it's interesting and very cinematic :)

Activity Score 229
Guest's picture

hahahahahahahahahhahahahaha good...good....good.

Phil Lestino's picture

maybe the two should never meet

Phil Lestino
Activity Score 1682
Guest's picture


Misstree's picture

It's weird...i donno where it's leading.

Activity Score 425
Copywriter |


Not all who wander are lost.

Guest's picture

Advertising that's entertainment. Finally!

Guest's picture

The payoff for that two minute lead up was WEAK. I don't know how it sells VH1, especially considering how LITTLE music programming there is on the channel nowadays as well.

Guest's picture


Guest's picture

There's no concept whatsoever they just want to be weird for the hell of it. They're trying to be like La Comu, the only difference is that as irreverent as la comunidad's adverts can be, they do have an idea behind them.

Guest's picture

how is the name of the song?

Guest's picture

from the day that you were born- Pop Levi

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