Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than a treat, an indulgence or a reward. It can be an inspiration that changes the course of a life. The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth.
Film advertisement created by St. Luke's, United Kingdom for Very, within the category: Retail Services.
Chief Creative Director: Alan Young
Creative Partner: Julian Vizard
Art Director: Joanne Boyle
Copywriter: Hannah Williamson
Director / Production Company: AGAINSTALLODDS / Passion Animation Studios
Producers: Lisa Hill, Sibylle Preuss
Editor / DOP / Design / Direction: AGAINSTALLODDS
Post Production: TK Grade / Coffee & TV
Post: Nineteen Twenty
Sound Design: Ben Leeves / Jungle Sound Studio
Typographer: Jon Hubbard
CG Animation: Milford Creative Studio