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Campaign
Agency Network: 
Published/Aired: 
November 2010

Also From This Campaign 2

Description

Film advertisement created by McCann, United States for Verizon, within the category: Electronics, Technology.

Advertising Agency: McCann Erickson, New York, USA
Executive Creative Director: George Dewey
Group CD / Art Director: Marco Cignini
Group CD / Copywriter: Dan Donovan
Producers: Michele Ferone
Senior Producer: Brian Hwang
Production Company: @Radical Media, New York
Director: Dave Meyers
DP: Colin Watkinson
Editorial: Cut and Run, NY
Telecine Company: CO3 NY
FX Company: Charlex, NY
Music: MusikVergnugen
Audio: Sonic Union, NY
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Highest Rated

CuriousPencil's picture

Misleading copy despoiling a cute visual vehicle.

"For the first time, you are free to access the movies you buy on demand, on All your devices."

With only 6 device plaforms supported, and a limit of 5 devices where these movies can be watched (more than enough, fair enough) it's still an incorrect claim to say "All your devices" if I only own 9 iPhones. I may be labouring the point, but such grand claims deserve scrutiny, especially when they fall flat.

Looks good though.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Misleading copy despoiling a cute visual vehicle.

"For the first time, you are free to access the movies you buy on demand, on All your devices."

With only 6 device plaforms supported, and a limit of 5 devices where these movies can be watched (more than enough, fair enough) it's still an incorrect claim to say "All your devices" if I only own 9 iPhones. I may be labouring the point, but such grand claims deserve scrutiny, especially when they fall flat.

Looks good though.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

You sound like the legal department. Those guys are weird (few exceptions), but I think even they dont have 9 iphones :) You know a 3G counts for one only?

Seriously, finally a service that has added value.. you don't have to apply the usual poetry, how a yet-another-insurance company will change your life. Given this, I think the agency could have applied a little more of the head scratching...

Guest
CuriousPencil's picture

Legal department my ass.

Misleading claims should be destroyed before they leave creatives' desks. Working within the restrictions of any product's features is one of the ways to stretch the abilities of people tasked with turning them into benefits. To sidestep that with a shortcut through lies does Nothing for any of the people involved, from client through agency to customer.

CuriousPencil
Activity Score 4225
Copywriter
Cheerriiee's picture

Loved it, specially the fluenty within stages.

Cheerriiee
Activity Score 952
Graphic Designer
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