Agency Network: 
January 2011


Executive Director of Broadcast Production: Roseanne Horn

Film advertisement created by mcgarrybowen, United States for Verizon, within the category: Electronics, Technology.

Advertising Agency: McGarryBowen, USA
Account Managing Director: Lee Roth
Creative Managing Director: Mark Koelfgen
Asociate Creative Director / Art Director: Michael Cannova
Associate Creative Director / Copywriter: Tiffany Smith
Assistant Producer: Lily White Horn
Director of Music Production: Jerry Krenach
Editorial: Beast Editorial
Editor: Adam Swartz
Production Company: Park Pictures, Bicoastal
Director: Jake Schreier
EP / Owner: Jackie Kelman-Bisbee
EP / Head of Production: Dinah Rodriguez
Line Producer: Timory King
DP: Chris Soos
Production Designer: Bradley Thordarson
Audio Post: Sonic Union, NY
Mixer: Steve Rosen
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Highest Rated

dogan kurt's picture

simple and impressive :)

dogan kurt
Activity Score 3
Marketing Manager
timop's picture

Pretty lame YouTube video, Verizon!
Wanna get eyeballs, convert users?
Get creative, go viral, and continue the dialogue with Social Messaging(TM)!
And then pre-install on all VZW iPhones the first killer mobile app:
full-featured text/IM client, super-charged with MeetMe(TM) and soon-to-be-released Point-and-Chat(TM), for messaging with 80% of all smart phone users.
Who are you going to call?

Activity Score 26
morse's picture

It's good, there is nothing else to say really. Thanks for waiting for years.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hiperion's picture


Activity Score 3138
Creative Director at zinkproject Valencia
dean viii's picture


dean viii
Activity Score 1686
Creative Director
sirvan's picture


Activity Score 29860


"I love some things, and don't love some other things."

kleenex's picture

WOW is this dull.........

Activity Score 58797
Web Designer/Developer
bubblestheclownfish's picture

Why all the hate for this ad? Seriously? The world already knows what the iPhone4 can do - and it's Apple's job to inform about their product. This is purely an emotive piece, delivered from a Verizon customer's perspective. If non-customers "feel" the anxiety, then all the better. Personally I think it's brilliant. The buildup, the wringing hands, that last simple smile, the timed (short) logo fade-ins - this is a GREAT commercial. I'm giving it 8, and then two more as the negativity confuses me. ;-)

Activity Score 614
Creative Director
Dr_Mudler's picture

I expected me excited... then...boom...nothing

Activity Score 171

-The Color of Life Depends on You-

pitted prunes's picture

a nice insight, a good build up, a disappointing climax. expected something more than the many supers.

pitted prunes
Activity Score 216
maximvg's picture

I was inspired after this video.

Activity Score 156
Art Director
dogan kurt's picture

simple and impressive :)

dogan kurt
Activity Score 3
Marketing Manager
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