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The puke kicker

Agency Network: 
Published/Aired: 
June 2010

Description

Film advertisement created by samcon, Germany for Verivox, within the category: Electronics, Technology.

Caption

Its time to change. Verivox. The best choice.

Advertising Agency: samcon group, Munich, Germany
Creative Director: Dominik Heinrich
Art Director: Lilian Neunhoeffer
Copywriters: Stefanie Wollgarten, Sven Sehlmann
Filmproduction: element e, Hamburg, Germany
Director: Georg von Mitzlaff
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TommyO's picture

What IS this product!? It's disgusting.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

capywriter's picture

As an idea it's fun, but I don't like the link with the product/service.

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Hehe! Great idea.

Guest
goci134's picture

is someone can tell me what is the product category?

goci134
Activity Score 243
Copywriter
samcon's picture

Verivox enables consumers to compare all available rate offers with just a few clicks, and in many cases switch directly to their best-suited supplier.

Our goal is to facilitate price transparency within our chosen markets by offering the most comprehensive, independent and trustworthy information. Consumers can then make informed decisions affecting their daily finances without spending too much time researching topics outside their area of expertise.

samcon
Activity Score 5
Creative Director at samcon group GmbH, wüschner/naylil GmbH
whatthefudge's picture

So why didn't you focus on explaining THAT in the ad?

whatthefudge
Activity Score 1266
Guest's picture

The video is part of a winning game around the world cup.
You can see the whole campaign at www.verivox.de/wm-gewinnspiel/ .

Guest
whatthefudge's picture

This would've been a fun ad for a job agency or something (you know, "time to move on?" or something), but now it's just a complete failure.

whatthefudge
Activity Score 1266
samcon's picture

The story is not that complicated. Task was to do something about football World Cup. Verivox raffle tickets. Simultaneously, but subtle message of the brand Verivox be transported, too.

By the kicker rotates on the rod, we actually show the consumer, the screw by its provider by the price is rotated. In the end he has tired of this spiral and change the provider. With the help of Verivox.

samcon
Activity Score 5
Creative Director at samcon group GmbH, wüschner/naylil GmbH
Guest's picture

I agree with whatthefudge, it would have been a great ad for something else...

Guest
Guest's picture

Would have been a great ad for something else

Guest
Guest's picture

@wahtthefudge ... you´re right.
nice execution, but the ending doesn´t work to product.

Guest
Platinum's picture

Fun video, but nothig else

Platinum
Activity Score 13

http://luess.com/ - Inspired File Search

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