Carl's Pet Shop

Agency Network: 
November 2017


With a .com, you can become anything. Become is a 360-degree campaign centered around the 30-second film “Carl’s Pet Shop,” which transforms a small business immediately after Carl purchases a new .com. To support the campaign, we featured advice from successful businesses with creative .com names, such as Mast Brothers Chocolate. The campaign extends to social, out of home, digital display, banners and pre-roll.

Film advertisement created by VML, United States for Verisign, within the category: Professional Services.

Advertising Agency: VML, Atlanta, USA
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, NA: John Godsey
Executive Creative Director: Maurizio Villarreal
Group Creative Director: Roy Torres
Senior Copywriter: Kevin Lo
Copywriter: Brian Pierce
Senior Producer: Shaun Campbell
Music Producer, NA: Nick Keenan
Group Planning Director: David Moreno
Group Director, Client Engagement: Jennifer Sims
Client Engagement Supervisor: Andrea Correal Vasquez
Production Company: MJZ
President: David Zander
Senior Executive Producer: Eriks Krumins
Director: Mike Maguire
Production Company: Suneeva
Executive Producer: Geoff Cornish
Line Producer: Ian Webb
Post Production Company: Beast
Editor: John Dingfield
Executive Producer: Soraia Callison / Beast / Method / CO3
Post Producer: Katie Janse / Beast
Post Producer: Natalia Wrobel / Method
Senior Colorist: Billy Gabor Company3
Flame Aritist: Deron Hoffmeyer / Method
Audio Engineers: Erich Netherton, Ryan Peoples / Method
Music: Pyotr Ilyich Tchaikovsky
Executive Producer: Jennie Armon / Found Objects
Senior Integrated Producer: Matt Nelson / Found Objects
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