Agency Network: 
Published/Aired: 
May 2008

Description

Film advertisement created by BBDO, United States for Venus, within the category: Health.

Advertising Agency: BBDO, NY, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director / Art Director: Gro Frivoll
Copywriter: Susan Golkin
Executive Producer: John Lacey
Assistant Producer: Roger Jones
Director Music / Radio Production: Rani Vaz
Production Company: Tool of North America
Director: Tom Rouston
Director of Photography: Bill Pope
Editing House: Crew Cuts
FX / SFX: Nice Shoes
Music: Original music by D. Horowitz, J. Horowitz, J. Holmes/DHMA
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cullers's picture

hrm... until the tagline I thought it was about the shoes not the legs.

cullers
Activity Score 332
SCAD
raverus's picture

hahaha, same here, thought it was a shoe ad!

raverus
Activity Score 1476
Art Director
金合欢's picture

I just think it's something about shoes,aha!

金合欢
Activity Score 64
北京 |

自信的人是天才!

Malala's picture

interesting thought! excellent production.

Malala
Activity Score 295
Art Director |

Malalanayake

kurtberengeiger's picture

BBDO NY strikes again. Great stuff.

kurtberengeiger
Activity Score 7307
Copywriter
djakuza's picture

i really don't like it.
If this film were about shoes, it will be funny otherwise not. sorry...

djakuza
Activity Score 517
Art Director
petek's picture

... one more who thought it would be a shoe ad. and yes, i agree: it would be much better if it was for shoes.

petek
Activity Score 1894
Creative Director
eclipse011's picture

You think it's about shoes because you see so little of her legs. They should have made it a mini-skirt.

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
Wordnerd's picture

i guess that's where this idea started. but then the client said "yeah, but research shows, 15,6 % of our customers are catholic and could feel bothered." then the cd said ... blablabla you see where it ended.

I don't like it. it is not sexy, it is not funny enough, and the message alone is to weak

Wordnerd
Activity Score 6620
Copywriter
pixelbomb1's picture

if you guys know what venus is about. seeing the title i knew what it is for.

pixelbomb1
Activity Score 2377
Other |

Sincerely,
Arnold Santillan
714-206-2459

miko1aj's picture

great casting.

miko1aj
Activity Score 3010
klaussnow's picture

LETDOWN

klaussnow
Activity Score 1635
Art Director |

... its already been done...

babbu's picture

love it!

babbu
Activity Score 3
advertising
RG's picture

Old.

RG
Activity Score 184
Copywriter |

RG

jonybeta's picture

Lindo Spot, pero le falta ese "punch" final, esa sensacion de "Ohhhh", yo tambien pense que era un comercial de zapatos.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 362
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Adman315's picture

Those waiting for a punch line should watch beer commercials. Nothing against beer commercials or those that like the punch line (I personally like both). In my opinion, that wouldn't work for this target audience. It is about instilling emotion and creating a lasting impression. I think the blend of images and music, which are both exquisite, accomplish that. Going over the top by making the skirt too short would have symolized that women who use Venus can become sex objects. As it is, the ad is telling us that women who use Venus can become a little more sexy. And trust me, this is a huge difference.

Adman315
Activity Score 2
Datapak Services (Michigan)
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