Agency Network: 
September 2010


“Cry”, using Neil Diamond’s Hello Again, is the first ad in the new VB “Real” campaign. The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.

Film advertisement created by Droga5, Australia for VB, within the category: Alcoholic Drinks.

Advertising Agency: droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson, Omid Amidi
Senior TV Producer: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Lucy McBurney
Planning Director: Sudeep Gohil
Senior Planner: Chris D’Sylva
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
DOP / Cinematographer: Russell Boyd
Editor: Jack Hutchings at The Butchery
Music Production Company: Nylon
Sound Designer: Simon Lister & Tone Aston
Casting: Peta Einberg
Marketing Director: Peter Sinclair
Group Marketing Manager: Paul Donaldson
Senior Brand Manager: Craig Maclean
Trade Marketing Manager: Michael Ismailoglu
Assistant Brand Manager: Ashley Barton
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Reality Check's picture

Sweet, goofy commercial.

Reality Check
Activity Score 2545
atb2005's picture

Top notch execution; old trite concept... This spot should be right next to the Man Up billboard for Miller Lite on this site.. Not all guys are gay or metrosexual and if some happen to be, so what?

Activity Score 13547
Reality Check's picture

@ atb2005

VB Beer: Cry says that it's okay to have fun and not take yourself too seriously, and that's pretty cool in my book.

Reality Check
Activity Score 2545
Guest's picture

Fucking FANTASTIC!!! it premiered in my loungeroom last night... gave me goosebumps... Good on 'em and fuckin good on VB for bringing it back and smashing it.

Guest's picture

Wrong agency listed. This is done by Droga5, Sydney.

Guest's picture

jajaja good

Guest's picture

WOW! look at the list of client's people there :p

Guest's picture

The agency is droga5 Sydney and not Clemenger. David Nobay still works at droga5 as far as I know.

ivan's picture

Tx! Sorry

Creative Director at Ads of the World
jackmancer2017's picture

Love it :>

Guest's picture

just outstanding....will undoubtedly win something at Cannes....just a matter of what colour metal !! The first original and progressive beer ad out of Australia for many years

Temple's picture

Come on guest above, you really haven't seen the strategy of "man enough for beer" before? Get out of the cave.

Activity Score 11339
Creative Director
iambusy's picture

good idea. loved it.

Activity Score 2219
Copywriter |


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